In recent years, BVLGARI has built powerful momentum in the watchmaking industry. By repeatedly pushing the boundaries of its ultra-thin feat and shattering world records, the brand has continually redefined watch enthusiasts’ perceptions. This year, fueled by curiosity and high anticipation, I traveled to the Watches and Wonders 2026 to witness BVLGARI’s latest achievements firsthand. There, I had the privilege of sitting down with renowned in-house designer Fabrizio Buonamassa Stigliani to trace the evolutionary journey of the Octo Finissimo, debate contemporary watch design aesthetics, and gradually unravel my deepest questions regarding BVLGARI’s watchmaking philosophy.
The all-new Octo Finissimo 37mm signifies the collection’s true transition from a "conceptual triumph" into complete market maturity. How does BVLGARI, a brand rooted in jewellery, seamlessly fuse Italian aesthetics with Swiss haute horlogerie, dedicating 15 years in perfecting ultra-thin movements, successfully redraw the horological map? For watch enthusiasts and serious collectors alike, why does BVLGARI demand a fresh appreciation? Judging by the latest bi-metal designs of the Serpenti Tubogas, could its Italian jewellery heritage be BVLGARI's most potent and unique advantage in modern watchmaking?