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PROFILE

Living a passionately dedicated "watch-life" for more than 20 years, Noel started his career in the watch industry as Marketing Manager of Elegant Watch and Jewellery Company Limited. He then took up executive roles spanning over the entire spectrum of wholesale, retail and auction in the watch industry.

Noel pioneered "Watch Out" in 2005, a first ever watch exhibition in Hong Kong in which 10 top luxury brands showcased their watches for the general public. 

He also orchestrated a Panerai auction in 2006 featuring a collection of exclusive Panerai timepieces for auction by Sotheby's Hong Kong and which consummated in the first ever white glove sale (representing a complete sell-out at an auction) of watches in Sotheby's Hong Kong history.

Noel has made a significant contribution to popular branded watches and to bringing the watchmaking know-how to a more consumer-friendly level through giving talks and writing columns for newspapers and magazines in Mainland China, Hong Kong and Taiwan. He published two books "From Passion to Vision" in 2011 and "A.Lange & Söhne" in 2018, for further enriching the public's knowledge of the watch culture.

His past experience in the watch industry include: 

  • Deputy CEO of Elegant Jewellery Holding Ltd.
  • Chief Watch Expert of Cartier Hong Kong
  • Managing Director, Asia Pacific of A.Lange & Söhne
  • Vice President of Shanghai Xin Yu Watch & Clock Group Ltd.
  • Head of Watches Department, China and Southeast Asia of Sotheby's Hong Kong

Before joining the watch industry, Noel was a television and newspaper journalist and a war correspondent in Pakistan right after 9/11 terrorist attacks.

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A SUCCESSFUL THEMED AUCTION

Noel contributed to the success of the Panerai auction – a collection of exclusive Panerai timepieces by Sotheby's Hong Kong in 2006 when he was the head of the Watches Department for China and Southeast Asia.

All nearly 50 coveted pieces in this themed auction were sold, with most of the lots above their estimated price. This is the first ever white glove sale (representing a complete sell-out at an auction) of watches in Sotheby's Hong Kong history.  The spectacular result also cemented Panerai's position in the watch market.

Part of sales proceeds were donated to The Studer Trust, a Charity that helps children in Burma and China.

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AN EFFICACIOUS WATCH EXHIBITION

Dedicated to introducing the watch culture to watch lovers and the general public who do not have a chance to visit "Basel/SIHH", the annual watch fairs in Switzerland, Noel orchestrated "Watch Out" in 2005, a first ever watch exhibition in Hong Kong.

The exhibition showcased the new collections from 10 top luxury watch brands: Blancpain, Breguet, Frank Müller, Girard-Perregaux, Glashütte Original, IWC, Panerai, Piaget, Vacheron Constantin and Zenith, and offered an opportunity to the local public to appreciate the aesthetic design and sophisticated craftsmanship of the high end watchmaking brands.

More on this Exhibition

GUEST SPEAKER

Noel has been invited as a guest speaker by different watch brands like Cartier, Glashütte Original, Panerai, Tissot, Vacheron Constantin and organisations like LVMH and Hong Kong Trade Development Council (HKTDC), to share his knowledge and experience in the industry as well as the culture of horology.

Book: From Passion To Vision

One can never truly enjoy a passion if one does not understand its essence and cradles it with vision. It is only with vision that a hobby can truly take wings, inspires, and becomes an enriching and everlasting journey of learning.

As a watch lover, Noel appreciates the timepieces as a living rendition of Chinese history, a manifestation of art, culture, craftsmanship and know-how. He shares his journey of collecting watches, in which he has been deeply impressed by the fact that perfection only comes with endless endeavors and advancement.

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Book: A. Lange & Söhne

The design of A.Lange & Söhne bears witness to the rich heritage of the city of Dresden, Germany.  In this book, Noel narrates the chronicle of how the Lange family helped to establish a major centre of watchmaking in Saxony, how it was miraculously revived in the aftermath of German reunification and how it is perpetuated today. He also examines the brand's success in the light of Chinese philosophy and highlights its achievements in both watchmaking and social responsibility.

Those who are interested in this book, pls contact info@noelatelier.com for more details. 

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Columnist

Through writing columns in various newspapers and magazines in Mainland China, Hong Kong and Taiwan and interviews with watch brands, Noel shared his insights on the watchmaking culture and industry.

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Documentary "Soul of China"

It may seem like a coincidence but most likely a destiny for Noel to fall in love with porcelain.

More than 10 years ago when Noel was still working in the watches department in an auction house, he discovered that a watch auctioned at HKD 3 - 4 million could already be counted as a very spectacular masterpiece, while a piece of porcelain with the same price would even not be in the spotlight - porcelain was far more valued than watches, why?  

Watchmaking, originated from Europe, has only a short history of less than four hundred years. Generations of young watchmakers, however, have been trained professionally, enabling the watch industry to be further developed. While porcelain has thousands of years of history, but again why is this sophisticated craftsmanship fading out?

Currently there is no well-known porcelain brand from China like those in Europe or in Japan where high-end porcelain is still being produced.

With curiosity on the culture of porcelain, Noel started the journey for the first time as a documentary film producer.

[SYNOPSIS ]

With a history of over a thousand years, the Jingdezhen imperial kilns were a treasure trove of knowledge and craft. But the traditions passed down by our ancestors are slowly fading out. We have come to Jingdezhen in search of Gong Hua, a master ceramist who is determined to retrace the footsteps of our ancestors. Faithfully adhering to each step of the process is what he believes gives the china its unique soul and character.

A young woman, Ying, is involved in the traditional antiques trade and this summer, she traveled to Jingdezhen in order to witness the rebirth of a thousand-year-old kiln. The experience inspired her to continue to pursue her passion. She realized that works of art are priceless.

[AWARDS]

  • 2013 New York Festival International TV & Film Awards, Silver World Medal: Documentaries
  • 2013 New York Festival International TV & Film Awards, Finalist: Public Relation
  • 2012 Accolade Global Film Competition,  Winner Award of Excellence: Short Documentary
  • 2012 Accolade Global Film Competition, Winner Award of Excellence: Direction
  • 2012 Accolade Global Film Competition, Winner Award of Merit: Research
  • 6th Jaipur International Film Festival, Official Selection: Documentary
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Documentary "Water Of Life And Death"

[SYNOPSIS]

On the frozen lake surface of Qinghai Lake, Buddhism practitioners are delivering supplies to the temple built on the isolated island at the lake centre. At their own peril, the practitioners venture on the melting glaciers resulted from global warming. Sadly, the wildlife around Qinghai Lake suffers the same fate. Jian Mu-cuo is one of the heroes who came to the rescue of the wildlife surrounding the lake. All his acts were simply for the humble wish of enabling his son to witness and enjoy the same prairie where he grew up. When he came across an orphan Przewalski's gazelle, he didn't hesitate to look after it like his own son. Yet, could Jian Mu-cuo indeed save the life of these 'sons'of Mother Nature to alter the future of his own son?

[AWARDS]

  • The UNDPI Silver Award from the United Nations Department of Public Information Panel: Climate Change & Sustainability (Documentary)
  • 2018 New York Festivals International TV & Film Awards, Gold World Medal: Human Concerns
  • 2018 New York Festivals International TV & Film Awards, Bronze World Medal: Environment & Ecology
  • 2018 New York Festivals International TV & Film Awards, Bronze World Medal: Climate Change & Sustainability
  • 2018 New York Festivals International TV & Film Awards, Finalist Certificate: Arts & Humanities
  • 2017 Accolade Global Film Competition, Award of Excellence: Documentary Short
  • 2017 Accolade Global Film Competition, Award of Excellence: Nature / Environment / Wildlife
  • 2017 Accolade Global Film Competition, Award of Excellence: Special Purpose Productions
  • 2017 Accolade Global Film Competition, Award of Excellence: Viewer Impact: Content / Message Delivery
  • 2017 Accolade Global Film Competition, Award of Excellence: Viewer Impact: Motivational / Inspirational
  • 2017 Accolade Global Film Competition, Award of Excellence: Contemporary Issues / Awareness Raising
  • 2017 Accolade Global Film Competition, Award of Excellence: Women Filmmaker
  • 2017 Accolade Global Film Competition, Award of Excellence: Use of Film/Video for Social Change
  • 2017 Accolade Global Film Competition, Award of Excellence: Cinematography
  • 2017 Accolade Global Film Competition, Award of Excellence: Research
  • Around International Film Festival, ARFF Globe Award
  • Hollywood International Independent Documentary Award, Award of Excellence: Nature / Landscape Feature
  • Hollywood International Independent Documentary Award, Award of Excellence: Women Filmmaker
  • Mexico International Film Festival, Bronze Palm Award Winners: Documentary Short
  • International Filmmaker Festival of World Cinema Berlin, Best Cinematography in a Documentary
  • International Filmmaker Festival of World Cinema Berlin, Nomination: Best Director of a Foreign Language Documentary
  • International Filmmaker Festival of World Cinema Berlin, Nomination: Best Foreign Language Documentary
  • Cyprus International Film Festival, Official Selection: Doc Talent
  • Golden Bridge International Film Festival, Official Selection
  • Matsalu Nature Film Festival, Official Selection
  • Salento International Film Festival, Official Selection: Documentary Category
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