About The Founder Noel Wong

Living a passionately dedicated "watch-life" for more than 20 years, Noel started his career in the watch industry as Marketing Manager of Elegant Watch and Jewellery Company Limited. He then took up executive roles spanning over the entire spectrum of wholesale, retail and auction in the watch industry.

Noel pioneered "Watch Out" in 2005, a first ever watch exhibition in Hong Kong in which 10 top luxury brands showcased their watches for the general public.

He also orchestrated a Panerai auction in 2006 featuring a collection of exclusive Panerai timepieces for auction by Sotheby's Hong Kong and which consummated in the first ever white glove sale (representing a complete sell-out at an auction) of watches in Sotheby's Hong Kong history.

Noel has made a significant contribution to popular branded watches and to bringing the watchmaking know-how to a more consumer-friendly level through giving talks and writing columns for newspapers and magazines in Mainland China, Hong Kong and Taiwan. He published two books "From Passion to Vision" in 2011 and "A.Lange & Söhne" in 2018, for further enriching the public's knowledge of the watch culture.

His past experience in the watch industry include:

• Deputy CEO of Elegant Jewellery Holding Ltd.
• Chief Watch Expert of Cartier Hong Kong
• Managing Director, Asia Pacific of A.Lange & Söhne
• Vice President of Shanghai Xin Yu Watch & Clock Group Ltd.
• Head of Watches Department, China and Southeast Asia of Sotheby's Hong Kong

Before joining the watch industry, Noel was a television and newspaper journalist and a war correspondent in Pakistan right after 9/11 terrorist attacks.

Noel contributed to the success of the Panerai auction – a collection of exclusive Panerai timepieces by Sotheby's Hong Kong in 2006 when he was the head of the Watches Department for China and Southeast Asia.

All nearly 50 coveted pieces in this themed auction were sold, with most of the lots above their estimated price. This is the first ever white glove sale (representing a complete sell-out at an auction) of watches in Sotheby's Hong Kong history.  The spectacular result also cemented Panerai's position in the watch market.

Part of sales proceeds were donated to The Studer Trust, a Charity that helps children in Burma and China.

One can never truly enjoy a passion if one does not understand its essence and cradles it with vision. It is only with vision that a hobby can truly take wings, inspires, and becomes an enriching and everlasting journey of learning.

As a watch lover, Noel appreciates the timepieces as a living rendition of Chinese history, a manifestation of art, culture, craftsmanship and know-how. He shares his journey of collecting watches, in which he has been deeply impressed by the fact that perfection only comes with endless endeavors and advancement.

Through writing columns in various newspapers and magazines in Mainland China, Hong Kong and Taiwan and interviews with watch brands, Noel shared his insights on the watchmaking culture and industry.

[SYNOPSIS]

Beyork was abandoned by her Thai mother Suwanna when she was only 6-month old. Together with her sisters they were raised by their aunt. A victim of favouritism, Beyork spent her childhood in misery. Seeking for maternal love being the only reason why Beyork, as a young adult, yearned to find her birth mother. The search for her birth mother was never an easy way. She found solace in the only photo left from her mother. When Beyork decided to let go, the wheel of fortune turned and brought her to her mother, who was no less despondent than Beyork.

Will a reunion after a life-long separation lead to redemption or turn a new page in a story 30 years in the making? When blood is not just thicker than water, but also murkier, only the law of karma can shed light on the newfound relationship between Beyork and her mother.

[AWARDS]

• New York Festivals TV and Film Awards 2022: Films – Feature Documentaries – Gold Award
• New York Festivals TV and Film Awards 2022: Streaming - Streaming Documentary – Gold Award
• New York Festivals TV and Film Awards 2022: Documentary - Editorial/Viewpoint – Silver Award
• New York Festivals TV and Film Awards 2022: Corporate Image - Branded Documentary – Silver Award

It may seem like a coincidence but most likely a destiny for Noel to fall in love with porcelain.

More than 10 years ago when Noel was still working in the watches department in an auction house, he discovered that a watch auctioned at HKD 3 - 4 million could already be counted as a very spectacular masterpiece, while a piece of porcelain with the same price would even not be in the spotlight - porcelain was far more valued than watches, why?

Watchmaking, originated from Europe, has only a short history of less than four hundred years. Generations of young watchmakers, however, have been trained professionally, enabling the watch industry to be further developed. While porcelain has thousands of years of history, but again why is this sophisticated craftsmanship fading out?

Currently there is no well-known porcelain brand from China like those in Europe or in Japan where high-end porcelain is still being produced.

With curiosity on the culture of porcelain, Noel started the journey for the first time as a documentary film producer.

[SYNOPSIS ]

With a history of over a thousand years, the Jingdezhen imperial kilns were a treasure trove of knowledge and craft. But the traditions passed down by our ancestors are slowly fading out. We have come to Jingdezhen in search of Gong Hua, a master ceramist who is determined to retrace the footsteps of our ancestors. Faithfully adhering to each step of the process is what he believes gives the china its unique soul and character.

A young woman, Ying, is involved in the traditional antiques trade and this summer, she traveled to Jingdezhen in order to witness the rebirth of a thousand-year-old kiln. The experience inspired her to continue to pursue her passion. She realized that works of art are priceless.

[AWARDS]

• 2013 New York Festival International TV & Film Awards, Silver World Medal: Documentaries
• 2013 New York Festival International TV & Film Awards, Finalist: Public Relation
• 2012 Accolade Global Film Competition,  Winner Award of Excellence: Short Documentary
• 2012 Accolade Global Film Competition, Winner Award of Excellence: Direction
• 2012 Accolade Global Film Competition, Winner Award of Merit: Research
• 6th Jaipur International Film Festival, Official Selection: Documentary